Saturday, November 16, 2013

The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess

Book: The Social Employee: How Great Companies Make Social Media Work 
Author: Cheryl Burgess
Narrator (if applicable):n/a

Release date (if applicable): Published

Synopsis: How do some of the top companies make social media work for them? Ms. Burgess presents case studies of companies, such as IBM, Dell and AT&T,  and how any organizaiton can make them fit your organization's strategic social plan no matter the industry or the company size. 
My rating: 5 Stars
My opinion: Have a business that currently uses or doesn't use social media? This book is a must purchase. Ms. Burgess presents very clear, concise and well documented case studies of the best practices in corporate America today. 

No matter the business size or sector, social media is a must in an organization's  strategic marketing plan. Ms. Burgess lays out methods and arguments for inclusion and benefits of social media marketing masterfully.
Source: McGraw Hill Professional
Would I recommend? : Not only do I recommend but consider it to be a must purchase for any company exec. This is a book that is in currently in my Amazon cart and will be highlighted and noted extensively!
Stand Alone or Part of a Series: Stand Alone

1 comment:

  1. Social media is the new "word of mouth", the sooner companies will realize it, the better it is for them.